Best used when trying to generate wide-spread engagement outside of your core following. Your promotion hashtag is what ties these promotions together. Make a social post including a promotion hashtag.

Probably the most common and quickest to run, invite users to comment on Instagram posts or reply to your Tweet to be automatically entered into the promotion. When you go to launch your promotion, there are two (2) tried and true means of calling uses to enter: Sweepstakes winners are chosen randomly from the entire pool of entries while contest winners are selected via judging or voting. The big difference between the two is the means in which a winner is determined. Running a social media promotion typically falls into one of two categories, social media sweepstakes or contests. Targeted at followers, social promotions typically see higher engagement rates due to their lower barrier to entry. Social media promotions are digital promotions that leverage one (or multiple) social media platforms as the means of entry rather than a more traditional microsite experience. What Are Social Media Contests and Giveaways? Additionally, not only are you engaging your immediate followers, but you can leverage the built in social share and interaction functionality of social platforms to further boost your message and brand.Ĭheck out this post on Social Media Activations, why they matter, and briefly explore the function of social media brand activations One sure-fire way to stick out against other brands competing for the same audience share is to incentivize interaction with your brand with a social media activation.īy making social promotions a part of your regular marketing strategy you are adding yet another value offering to your followers. Social media is a busy and crowded part of the internet and the brands that can stick out are the ones that gain the most traction across social channels. How do Companies Use Social Media to Promote Their Business?

Activate digital media